A trusted adviser in senior living

Greystone provides a breadth of experience-based knowledge and services that help you excel.

Our nearly 40 years of senior living experience means we’ve seen a lot, helping you address needs and challenges, and creating clear paths to achieving your goals.
500+
Organizations
in 46 states
40K+
Units marketed
150+
Communities created, expanded, and redeveloped
Older Couple
Our services

Greystone tailors our integrated approach to your unique situation. We drive value and long-term growth by aligning stakeholders to market-focused strategies and plans.

Advisory / Consulting

Our knowledge allows us to help you establish a strategic direction, rethink your business lines, identify your next big initiative, and more.

Development

From 40-unit apartment buildings to multi-building expansions and redevelopments, Greystone has seen it all - no project is too simple or too complex.

Marketing

Our team has marketed more than 40,000 units, so we understand both the senior mindset as well as the challenges facing your sales teams.

Management

Greystone helps guide and collaborate with your team to deliver impactful resident experiences that enhance your brand while sustaining an operating business.

Featured case studies

Case Studies

Case Study | Fleet Landing

While Fleet Landing’s consistent investment in its campus had yielded success, the board and management team recognized that continued long-term success would require more substantial strategic thought.

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Case Studies

Case Study | Rockwood at Whitworth

In 2016, Rockwood engaged Greystone to assist with the completion of a strategic growth plan, with a goal of identifying, sequencing, and prioritizing opportunities for the Rockwood organization.

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Our values

We believe the business of senior living is about enhancing the lives of seniors through a “continuum of living”. This philosophy anchors our objective of exceeding expectations by helping our clients excel.

We pride ourselves on balancing the mission of providing quality, hospitality-focused resident services with strategies that are matched to the market and financially viable.

And don’t get us wrong – we’ve had our fair share of missteps over the years. We take pride in learning from those experiences and incorporating that into our recommendations.

Trusted by providers of all sizes all over the United States

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS
Contact us

When the opportunity came up a few years ago to acquire the Mirador, we needed to move quickly, but it was a complicated transaction. Greystone had helped the original owner develop the campus, so they helped talk us through all of the assumptions and look at every possible angle for decision making. Because of their help, we were able to hit the ground running from an operational perspective once the transaction closed.

Don Stephens
Chief Financial Officer
Methodist Retirement Communities

Greystone has been our trusted adviser and right-hand partner for nearly 20 years and I've never once thought of not including them in our projects.

James Davis
President & CEO
Amsterdam Continuing Health Care System

We had just started to discuss financing for the second phase of a complex redevelopment project when COVID-19 hit, and anticipated that our board would be hesitant to move forward. Greystone's intense market analysis and broad industry-wide perspective gave our board the confidence to move forward with the project.

Dr. Daniel Rexroth
President & CEO
John Knox Village

Having Greystone's wealth of knowledge at our disposal was invaluable at the beginning of the COVID-19 pandemic when we were just trying to figure everything out. For about five months, we had daily calls and sometimes weekend calls - that level of support and expertise was incredible.

Jamie Kneen
Executive Director
The Buckingham

"Greystone provided us with a wonderful road map with which to be successful, and they've taken great care to guide us throughout the process. While their program is different from how we are used to doing things, it's proven to be an incredible approach in building a sense of urgency in the market, amplifiying our sales in a huge way."

Eowyn Sallis
Director of Marketing
Rockwood Retirement Communities

Greystone's biggest strength is having that independent viewpoint to connect the leadership team to the board and their extensive national senior living expertise. Not only can they help create the plan, but Greystone also has the resources to implement each individual tactic.

Angela Larson
CEO
Monetereau

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS

Curious about our four decades
of experience?

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