A trusted adviser in senior living

Greystone provides a breadth of experience-based knowledge and services that help you excel.

Our 40+ years of senior living experience means we’ve seen a lot, helping you address needs and challenges, and creating clear paths to achieving your goals.
500+
Organizations
in 42 states
40K+
Units marketed
150+
Communities created, expanded, and redeveloped
Older Couple
Our services

Greystone tailors our integrated approach to your unique situation. We drive value and long-term growth by aligning stakeholders to market-focused strategies and plans.

Advisory / Consulting

Our knowledge allows us to help you establish a strategic direction, rethink your business lines, identify your next big initiative, and more.

Development

From 40-unit apartment buildings to multi-building expansions and redevelopments, Greystone has seen it all - no project is too simple or too complex.

Marketing

Our team has marketed more than 40,000 units, so we understand both the senior mindset as well as the challenges facing your sales teams.

Management

Greystone helps guide and collaborate with your team to deliver impactful resident experiences that enhance your brand while sustaining an operating business.

Featured Case Studies

Case Studies

Strategic Pre-Planning and Marketing Execution Lead to Early Start on The Outlook at Windhaven

Forefront Living and Greystone’s experience-based planning and focused marketing execution led to the early financing and construction start of The Outlook at Windhaven, Forefront Living’s newest community.

Case Studies

Case Study | Mary's Woods

In 2016, the Mary’s Woods team looked to grow by expanding their current footprint to take advantage of a large wait list for independent living and create the next generation of high-impact resident amenities.

Case Studies

Case Study | John Knox Village

After 50 years of operations, the age of the campus had taken its toll on the physical plant. JKV management took decisive action, with the assistance of Greystone, and decided to form a bold and aggressive plan to re-route the community’s path.

Case Studies

Case Study | Presbyterian Village North

In 2016, Forefront began to look at adjusting their business mix in response to market and economic trends. Forefront’s team engaged Greystone to create a campus master plan and conduct a strategic pricing analysis.

Case Studies

Case Study | Fleet Landing

While Fleet Landing’s consistent investment in its campus had yielded success, the board and management team recognized that continued long-term success would require more substantial strategic thought.

Case Studies

Case Study | Rockwood at Whitworth

In 2016, Rockwood engaged Greystone to assist with the completion of a strategic growth plan, with a goal of identifying, sequencing, and prioritizing opportunities for the Rockwood organization.

Our values

We believe the business of senior living is about enhancing the lives of seniors through a “continuum of living”. This philosophy anchors our objective of exceeding expectations by helping our clients excel.

We pride ourselves on balancing the mission of providing quality, hospitality-focused resident services with strategies that are matched to the market and financially viable.

And don’t get us wrong – we’ve had our fair share of missteps over the years. We take pride in learning from those experiences and incorporating that into our recommendations.

Trusted by providers of all sizes all over the United States

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America, Wichita, KS
Contact us

Back when we first started with Greystone, we were a small, single-site organization. Greystone quickly became an arm for us on how and where to accomplish the expansion we dreamed of. Success isn’t about just having a development partner, it’s about having the right one. We would not be where we are today without Greystone.

Justine Vogel
President & CEO
RiverWoods Group

Working with Greystone feels like they are a part of our team. They know our community, they know our team and our culture, and they understand our organization from top to bottom. It feels like they are an extension of our community – that is a true partnership.

Debi McNeil
President & CEO
Canterbury Court

We had just started to discuss financing for the second phase of a complex redevelopment project when COVID-19 hit, and anticipated that our board would be hesitant to move forward. Greystone's intense market analysis and broad industry-wide perspective gave our board the confidence to move forward with the project.

Dr. Daniel Rexroth
President & CEO
John Knox Village

Greystone provided us with a wonderful road map with which to be successful, and they've taken great care to guide us throughout the process. While their program is different from how we are used to doing things, it's proven to be an incredible approach in building a sense of urgency in the market, amplifying our sales in a huge way.

Eowyn Sallis
Director of Marketing
Rockwood Retirement Communities

Working with Greystone gives us a wider view because they know what’s out there in the market and what is working – and just as importantly, what isn’t working – from multiple perspectives. Their depth of experience and knowledge has been critical in getting us where we are today.

Bruce Shogren
President & CEO
Presbyterian Manors of Mid-America

Curious about our four decades
of experience?

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