Helping organizations define a clear path toward success

The backbone behind senior living since 1982, Greystone offers full-service options to senior living providers nationwide

who we serve

Our clients are less interested in what we’re doing and more invested in why we’re doing it.

  • Large system providers

  • Single site organizations

  • Military organizations

  • Faith-based providers

  • Investment funds

  • Health care systems

Greystone has been our trusted adviser and right-hand partner for nearly 20 years and I've never once thought of not including them in our projects.

James Davis
President & CEO
Amsterdam Continuing Health Care System
discover our services
Team Image

Greystone by the numbers

500+

Organizations
in 46 states

$8.6B

In project financing

50+

Communities managed

40K+

Units marketed
our experience
OUR values

Our team takes the time to understand your past, present, and goals, which informs new strategies to help you move forward.

Think of Greystone as the bridge between your legacy and where you want to go.

we’re different

Our process identifies points of market differentiation, never forgetting the people and the experience that our work supports and creates. This allows you to move quicker and deliver more value to your residents.

Forward-thinking

We honor where you are today and use that to get you where you want to go. Our experience helps us look forward by leveraging all that we're learning today.

Practical

We're not just theoretical consultants. Our years of experience taught us to be practical in our recommendations. We work at your pace and within your capacity to absorb change, creating answers that reflect alignment between your stakeholders.

One team

We understand that senior living is a complex business requiring a knowledgeable, flexible team. Our dedicated professionals collaborate with each other - and with you - to create avenues for you to succeed.

Committed to serve

We use our hard work ethic and established standards to learn your legacy, understand your culture, and collaborate with you to make each engagement a success.

The Team

With over three decades of senior living experience under their belts, Greystone’s senior management team has seen – and experienced – it all.

Michael B. Lanahan

Co-Chairman

Michael Lanahan is the Co-Chairman at Greystone. Since founding Greystone in 1982, Michael has been responsible for assuring Greystone’s resources are aligned with clients’ needs and positioning the company to succeed and grow in an ever-changing senior living environment. Prior to founding Greystone, Michael worked as a Senior Vice President with Blythe Eastman Paine Webber Health Care Funding in New York. Michael has a Bachelor of Arts from Syracuse University and a Master of Business Administration from the University of Virginia.

Michael B. Lanahan
Co-Chairman

Paul Steinhoff, Jr.

Co-Chairman

Paul Steinhoff is the Co-Chairman at Greystone. He is responsible for overseeing strategic financial planning and assuring the development of Greystone’s staff as well as interfacing with investors in Greystone’s developments. Prior to joining Greystone in 1984, Paul was a partner at Touche Ross & Company (now Deloitte & Touche). Paul has a Bachelor of Business Administration with an emphasis in business statistics and a Master of Business Administration in accounting and finance from the University of Texas at Austin. He is also a certified public accountant (CPA).

Paul Steinhoff, Jr.
Co-Chairman

John Spooner

Co-CEO

John Spooner is the Co-Chief Executive Officer at Greystone. He is responsible for guiding Greystone's services, managing and driving annual business performance, formulating and executing strategies for clients, and interacting with clients, employees, investors, and other stakeholders. John has over 35 years of experience in marketing a variety of housing options to seniors and has been heavily involved in various sales, marketing, recruitment, advertising, and market evaluation activities. John has a Bachelor of Arts in public administration from Drake University and completed an advanced fellowship in economics at the University of London and graduate work in marketing at the University of Pittsburgh.

John Spooner
Co-CEO

Mark Andrews

Co-CEO

Mark Andrews is the Co-Chief Executive Officer at Greystone. He is responsible for developing new client relationships and jointly overseeing and guiding Greystone’s services, including consulting, development, marketing and management. Prior to joining Greystone in 1984, Mark worked for the management consulting practice Deloitte & Touche. He is a frequent speaker at industry conferences and events. Mark has a Bachelor of Arts from University of the South and a Master of Business Administration from the A.B. Freeman School of Business at Tulane University.

Mark Andrews
Co-CEO

Brad Straub

Executive Vice President

Brad Straub, Executive Vice President at Greystone, leads and is responsible for the delivery of Greystone’s consulting and development services. During his almost 20 years at Greystone, Brad has been responsible for leading the development, repositioning or expansion of more than 40 senior living communities totaling more than $2.5 billion in project costs and has assisted more than 150 organizations with strategic planning, operational or business improvement services, project planning and market and financial feasibility services. Prior to joining Greystone, Brad was an associate consultant with Bain & Company, where he provided strategy consulting, financial consulting and business improvement services to clients in a variety of industries. Brad received his Bachelor of Business Administration in Accounting and Master of Science in Management Information Systems from Texas A & M University. He is a certified public accountant (CPA) in the state of Texas.

Brad Straub
Executive Vice President

Stuart Jackson

Senior Vice President of Client Services

Stuart Jackson is the Senior Vice President of Client Services at Greystone. He leads and coordinates project teams that provide senior living advisory services critical to the creation of strategic plans, business plans, and project development activities. He creatively structures and executes on the planning, development, and financing of senior living community expansions, redevelopments, and new campuses across the United States. Prior to joining Greystone in 1999, Stuart worked at Arthur Andersen, providing accounting and financial advisory services to clients in the real estate industry. He holds a Bachelor of Business Administration in Accounting from Texas A&M University, and is licensed in Texas as a certified public accountant (CPA).

Stuart Jackson
Senior Vice President of Client Services

Jim Knox

Senior Vice President of Management Services

Jim Knox is a Senior Vice President at Greystone. He leads the Management Services group and oversees teams responsible for operational systems, staffing, compliance, and financial and accounting services, with a special emphasis on financial reporting, annual budgeting, and projection of future performance for Greystone-managed communities. Prior to joining Greystone in 1994, Jim was a Senior Associate in audit services for Coopers & Lybrand. Jim has a Bachelor of Science with an emphasis in computer science and a minor in business from Iowa State University, and a Master of Professional Accounting from the University of Texas at Austin. Additionally, Jim is a certified public accountant (CPA).

Jim Knox
Senior Vice President of Management Services

Robert "Bud" Green

Senior Vice President

Robert “Bud” Green is the Senior Vice President of Development Services at Greystone. On a daily basis, he is responsible for managing the real estate development activities in addition to delivering a full range of development services to Greystone clients. These services include oversight of land acquisitions, land use approvals, supervision and coordination of all design and construction consultants, including architects, engineers, contractors, land planners, interior designers, and local planning authorities. Prior to joining Greystone in 2004, Bud was an Executive Vice President of a regional real estate development firm where he was responsible for the development of affordable senior living, bakery and café franchise units, and U.S. Postal Service construct-lease programs. He also served as the Chairman for the City of Coppell Planning and Zoning Commission and as a Committeeman on the City of Coppell Historic Board. Bud received his Bachelor of Architecture from Texas Tech University, and is a registered architect with the state of Texas as well as certified with the National Council of Architectural Registration Boards (NCARB).

Robert "Bud" Green
Senior Vice President

Cindy Smith

Senior Vice President

Cindy Smith is the Senior Vice President of HR at Greystone. She coordinates and oversees all aspects of human resources for Greystone’s corporate and community-based team members, including recruiting, onboarding, benefits administration, training and development, employee relations, and performance management. She also oversees all of the administrative functions of the corporate office. During her tenure at Greystone, she has grown the HR function, executed multiple office expansions and moves, and coordinated corporate social events. Prior to joining Greystone in 1988, Cindy was affiliated with Oxford Development Enterprises and Vantage Companies. Cindy attended Baylor University where she received a Bachelor of Business Administration with a minor in education. She holds a Professional in Human Resources (PHR) certification and is a Certified Professional with the Society for Human Resources Management (SHRM-CP).

Cindy Smith
Senior Vice President

Julie Holt

First Vice President and Chief Financial Officer

Julie Holt is a First Vice President and Chief Financial Officer at Greystone. She is responsible for overseeing and managing all corporate accounting activities, including financial reporting, budgeting, and cash management. She also oversees the client service accounting team, which performs project accounting activities such as forecasting, costs tracking, and cash management. Prior to joining Greystone in 2001, Julie provided accounting and financial advisory services to clients in various industries at Deloitte & Touche, LLP and PricewaterhouseCoopers. Before that, she was the Manager of Financial Reporting for a public company in Irving, TX, and a Senior Financial Analyst for a regional law firm in Dallas, TX. Julie received her Bachelor of Business Administration in accounting from Texas A&M University and is a certified public accountant (CPA).

Julie Holt
First Vice President and Chief Financial Officer

Mindy Cheek

First Vice President

Mindy Cheek is a First Vice President of Marketing at Greystone. She co-leads the sales and marketing department with an emphasis in healthcare sales and marketing initiatives. With experience in both for-profit and not-for-profit organizations, Mindy manages her team and works with clients across the United States to help them stay relevant and gain market share. She and her team are responsible for creating and managing marketing budgets, marketing plans and studies, training in sales, lead generation and successful occupancy tactics as well as working with boards, investors, and bond holders. Prior to joining Greystone in 2011, Mindy was the Senior Regional Director of Sales and Marketing at Emeritus Senior Living where she was responsible for the marketing of 23 for-profit communities. She has also held positions at Sunrise Senior Living and Assisted Living Concepts, where she was the Area Sales Manager and Regional Director of Sales, respectively. Mindy is an industry educator and regularly speaks at industry conferences and events. Mindy has a Bachelor of Science with an emphasis in exercise and sports studies and business administration from McMurry University. She is a Volunteer Education Ambassador for the National Resource Center on LGBT Aging as well as a Housing Committee Member for the North Texas Coalition for Aging.

Mindy Cheek
First Vice President

Mary Jane Fitts

First Vice President

Mary Jane Fitts is a First Vice President of Marketing at Greystone. She co-leads Greystone’s marketing department, guides and directs all aspects of marketing and sales policies, objectives, and initiatives. She is also responsible for consulting with operational and development CCRC communities, which include expansion, redevelopment, and operational campuses. With over 34 years in the industry, both as a provider and a consultant, she has hands-on experience in selling all aspects of senior living. Prior to joining Greystone in 2012, Mary Jane held multiple roles within the Presbyterian Manors of America and Sears Methodist Retirement System, where she was responsible for marketing and selling all aspects of senior living services. She also spent 10 years at GlynnDevins, consulting with clients in the senior living industry on their strategic plans and sales oversight. Mary Jane obtained her Associate of Arts in Occupational Therapy at Hutchinson College, and her Early Childhood Certification at Wichita State University. She holds a Certificate of Aging Service Professionals (CASP) from LeadingAge and the University of North Texas. She is also a Quality First Board Member with LeadingAge.

Mary Jane Fitts
First Vice President

Tricia Mackin

First Vice President

Tricia Mackin is a First Vice President of Marketing at Greystone. She co-leads the sales and marketing department with specific oversight for blue sky and blue sky expansion projects and strategic planning. She is passionate about the training and development of sales professionals for both start-ups and operational communities. She is also responsible for staff recruitment, training in sales management best practices, and led the development of Greystone’s Real-Time Resources thought leadership series. Prior to joining Greystone in 2010, Tricia worked at Erickson Retirement Communities as the Regional Vice President of Sales where she led all personnel, strategy, and process while governing all sales quality programs. For nearly 20 years, she was a Special Agent and a Special Agent for multiple federal agencies, including the Department of Defense, the FBI, the NSA, and the State Department. Tricia has a Bachelor of Arts in Political Science from The John Hopkins University.

Tricia Mackin
First Vice President

Justin Spooner

First Vice President

Justin Spooner is a First Vice President of Management Services at Greystone. He is responsible for consulting with several client communities for management, operational, and leadership strategies and tactics for new and existing communities. Prior to joining Greystone in 2002, Justin was the Regional Director of Operations for Lifespace Communities, where he had oversight for communities with operating revenues of approximately $90 million. As the Executive Director at The Stayton at Museum Way and the Associate Executive Director at Querencia at Barton Creek, Justin oversaw each community from opening to stable operations. Justin has a Bachelor of Science in finance and accounting from Trinity University and a Master of Business Administration from Texas Christian University.

Justin Spooner
First Vice President

Edward Thorne

First Vice President

R. Edward Thorne is a First Vice President at Greystone. He oversees the onsite Executive Directors at the communities managed by Greystone and is also responsible for the development of management and hospitality culture as each community transitions from development services to operations. Edward has been in the senior living industry for over 35 years. Prior to joining Greystone in 1998, he was a Nursing Home Administrator and quickly transitioned to serve as an Executive Director at three communities, two of which were managed by Greystone. Edward has expertise in the turnaround of troubled communities as well as redevelopments. Edward holds a Bachelor of Arts with a concentration in business and government from the University of South Carolina. He is also a Licensed Nursing Home Administrator (LNHA) in Virginia.

Edward Thorne
First Vice President

Sue Plasterr

First Vice President

Sue Plasterr is a First Vice President at Greystone. She is responsible for leading the health services team in the management department, assisting clients in planning and managing communities, and supporting communities as they work to achieve licensure and Medicare certification. Prior to joining Greystone in 2008, Sue was the Regional Director of Health and Wellness for Assisted Living Concepts and a Medicare Consultant for Polaris. Sue has over 35 years of experience in long-term care, ranging from direct patient care to consulting. Sue has an associate degree in nursing from Marshall University as well as a Bachelor of Arts in applied gerontology from the University of North Texas. She is a registered nurse and nursing home administrator.

Sue Plasterr
First Vice President

Burt Derr

First Vice President

Burtis “Burt” Derr is a First Vice President at Greystone. He is the project executive responsible for all aspects of a client’s physical plant asset including new site development, expansions and additions, and repurposing or reimagining an existing asset. He also has oversight into programming, budgeting, conceptualizing, professional team assembly and management, client engagement and contract negotiation, as well as construction, turnover, and closeout. Prior to joining Greystone in 1996, Burt was the Chief Development Officer at Harbor Retirement Associates. He was also the Director of Design at Marriott Senior Living where he designed, developed, and constructed 13 Brighton Gardens Assisted Living communities and entitled an additional 34 sites. Burt has a Bachelor of Architectural Design from Texas Tech University and is a registered architect.

Burt Derr
First Vice President

Russell Jones

First Vice President

Russell Jones is a First Vice President at Greystone. He is responsible for real estate activities associated with the land acquisition process. His specialties include site identification and evaluation, entitlement investigations, negotiation of purchase agreements, and land closing activities. When required, he also works closely with our Marketing team in their efforts to identify and secure spaces for marketing and sales offices. Prior to joining Greystone in 2007, Russell was a City Planner at the City of Arlington, TX, where he processed plats and zoning requests. He also held roles at Jonland Development, Mercedes Homes, Richmond American Homes, and Centex homes, where he worked to identify and acquire land and finished lots. Russell has a Bachelor of Arts in economics as well as a geography minor from the University of Texas at Austin.

Russell Jones
First Vice President

Joel Holmes

First Vice President

Joel Holmes is a First Vice President at Greystone. He is responsible for delivering development services to Greystone clients. This involves supervision and coordination of all design and construction consultants, including architects, engineers, contractors, land planners, interior designers, and other governing authorities. Prior to joining Greystone in 2007, Joel was a Project Manager for a large regional home builder where he was responsible for the development and construction of single-family homes. He also served as an officer in the United States Army. Joel has a Bachelor of Science in systems engineering from the United States Military Academy in West Point, NY.

Joel Holmes
First Vice President

Pat Gleason

First Vice President

Patrick “Pat” Gleason is a First Vice President of Development at Greystone. He is responsible for the delivery of full-range development services to Greystone clients, which involves supervising and coordinating outside consultants, such as architects, contractors, engineers, land planners, interior designers, and local planning agencies. Prior to joining Greystone in 1997, Pat was Vice President at the Southampton Memorial Hospital where he was responsible for the development of projects providing the full continuum of care for seniors. Pat received his Bachelor of Arts from Virginia Tech and George Mason University, and his Master of Business Administration from the University of Dallas.

Pat Gleason
First Vice President

Mark Shegon

First Vice President

Mark Shegon is a First Vice President at Greystone. He is responsible for the delivery of full-range development services to Greystone clients. His primary duties involve coordinating outside consultants including architects, contractors, engineers, land planners, interior designers, and local planning professionals. Prior to joining Greystone in 1999, Mark was a project manager with a large regional architectural and engineering firm in Alabama that focused on the design and renovation of health care, medical service, and educational facilities. Mark has a Bachelor of Architecture from Auburn University.

Mark Shegon
First Vice President

Kristi Cavrich

Corporate Vice President

Kristi Cavrich is a Corporate Vice President at Greystone. Her primary responsibilities include the planning and financial structuring of senior living projects and implementation of Greystone financing programs. She is also responsible for coordinating business plan, development plan, and strategic plan preparation, and works with project finance teams to coordinate financing activities. Prior to joining Greystone in 2004, Kristi was a Corporate Restructuring Associate with both Alvarez and Marsal and Arthur Andersen, where she provided strategic and financial advisory services to distressed companies. Kristi has a Bachelor of Business Administration in finance and management information systems, and a Master of Business Administration in finance from the University of Oklahoma.

Kristi Cavrich
Corporate Vice President

Melissa Barber

Corporate Vice President

Melissa Barber is a Corporate Vice President at Greystone. She provides oversight of the accounting and financial reporting functions for Greystone Management clients, including month-end close, the preparation of monthly financial and operational reports, and the coordination of annual audit and budgeting processes. She also oversees the analysis of current operating results, projection of future performance, weekly cash forecasting, management of payables, compliance with regulatory reporting requirements, and coordination of board and trustee requirements. Prior to joining Greystone in 2001, Melissa was a Senior Associate at PricewaterhouseCoopers. Melissa has a Bachelor of Science in business administration and a Master of Professional of Accounting from the University of Texas at Austin. She is also a certified public accountant (CPA).

Melissa Barber
Corporate Vice President

Teri Lock

Corporate Vice President

Teri Lock is a Corporate Vice President of Marketing Services at Greystone. She consults with senior living providers on strategic planning, market plan development, and budget oversight for blue sky and redevelopment projects as well as operational communities. She plans and directs all aspects of marketing and sales policies, and is responsible for staff recruitment, training, and oversight of advertising and marketing tactics. Prior to joining Greystone in 2013, Teri was the Regional Director of Sales for Brookdale Senior Living, where she was responsible for sales teams and regional occupancy growth. She was also the Area Manager for Assisted Living Concepts. Teri obtained her Bachelor of Science in political science at Northern Illinois University, and her Master of Science in education and counseling from Indiana University.

Teri Lock
Corporate Vice President

Melissa Connors Kelly

Corporate Vice President

As Corporate Vice President of Management Services, Melissa Connors Kelly provides oversight of the accounting and financial reporting functions for Greystone Management clients. This includes the preparation of monthly financial and operational reports and coordination of the annual budget process as well as the analysis of operating results, projection of future performance, and compliance with regulatory reporting requirements. Prior to joining Greystone in 2007, Melissa was with Ernst & Young. Melissa obtained her Bachelor of Business Administration in Accounting and her Master of Science in Finance from Texas A&M University and is a Certified Publica Accountant (CPA).

Melissa Connors Kelly
Corporate Vice President

Brian Louder

Vice President

As Vice President of Management Services, Brian Louder is oversees managed client billing operations for first and third-party payers, manages regulatory compliance in concert with clinical operations, and prepares skilled nursing annual budgets and pro forma projections for new and existing clients. Prior to joining Greystone in 1998, Brian was as Senior Manager at Parkland Health & Hospital System, where he managed accounts receivables and credit balance resolution for first and third-party payers. He also worked at Hospital Homecare Corporation, where he provided consulting services to home health agencies throughout Texas, Oklahoma, and Louisiana. Brian obtained his Bachelor of Business Administration in Accounting from Southwestern Adventist College.

Brian Louder
Vice President

Mitch McAllister

Vice President

As Vice President of Management Services, Mitch McAllister provides oversight of the accounting and financial reporting functions for Greystone Management clients. This includes the preparation of monthly financial and operational reports and coordination of the annual budget process as well as the analysis of operating results, projection of future performance, and compliance with regulatory reporting requirements. Prior to joining Greystone in 1999, Mitch was a financial analyst with Sea Land Service, where he was responsible for providing financial analysis and reporting intercompany transfer activity. Mitch obtained his Bachelor of Science in Business Administration from Oklahoma State University completed graduate coursework in finance and accounting at the University of Texas at Dallas.

Mitch McAllister
Vice President

Andrew Leech

Vice President

Andrew Leech is the Vice President – Management Operations here at Greystone. He is responsible for regional operations of not-for-profit CCRCs, including creating training materials, consulting with clients on their current hospitality services, and is heavily involved in the planning for new projects. Prior to joining Greystone in 2015, Andrew worked at The Ritz-Carlton, Toronto, where he was the Director of Housekeeping and Laundry. While there, he led the entire company for 3 years in overall hotel cleanliness and guest room cleanliness. He has also worked for other hotels, including The Quarter and The Rosseau, a JW Marriott Resort and Spa. Andrew attended Georgian College, where he received a degree in Hotel and Resort Administration with Honors.

Andrew Leech
Vice President

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