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Helping organizations define a clear path toward success
The backbone behind senior living since 1982, Greystone offers full-service options to senior living providers nationwide.
who we serve
Our clients are less interested in what we’re doing and more invested in why we’re doing it.
Large system providers
Single site organizations
Military organizations
Faith-based providers
Investment funds
Health care systems
OUR values
Our team takes the time to understand your past, present, and future goals, which informs new strategies to help you move forward.
Think of Greystone as the bridge between your legacy and where you want to go.
we’re different
Our process identifies points of market differentiation, never forgetting the people and the experience that our work supports and creates. This allows you to move quicker and deliver more value to your residents.
Forward-thinking
We honor where you are today and use that to get you where you want to go. Our experience helps us look forward by leveraging all that we're learning today.
Practical
We're not just theoretical consultants. Our years of experience taught us to be practical in our recommendations. We work at your pace and within your capacity to absorb change, creating answers that reflect alignment between your stakeholders.
One team
We understand that senior living is a complex business requiring a knowledgeable, flexible team. Our dedicated professionals collaborate with each other - and with you - to create avenues for you to succeed.
Committed to serve
We use our hard work ethic and established standards to learn your legacy, understand your culture, and collaborate with you to make each engagement a success.
The Team
With over four decades of senior living experience under their belts, Greystone’s senior management team has seen – and experienced – it all.
Paul Steinhoff, Jr.
Co-Chairman
Paul Steinhoff is the Co-Chairman at Greystone. He is responsible for overseeing strategic financial planning and assuring the development of Greystone’s staff as well as interfacing with investors in Greystone’s developments. Prior to joining Greystone in 1984, Paul was a partner at Touche Ross & Company (now Deloitte & Touche). Paul has a Bachelor of Business Administration with an emphasis in business statistics and a Master of Business Administration in accounting and finance from the University of Texas at Austin. He is also a certified public accountant (CPA).
John Spooner
Co-CEO
John Spooner is the Co-Chief Executive Officer at Greystone. He is responsible for guiding Greystone's services, managing and driving annual business performance, formulating and executing strategies for clients, and interacting with clients, employees, investors, and other stakeholders. John has over 35 years of experience in marketing a variety of housing options to seniors and has been heavily involved in various sales, marketing, recruitment, advertising, and market evaluation activities. John has a Bachelor of Arts from Drake University and graduate degrees from the University of London and the University of Pittsburgh.
Mark Andrews
Co-CEO
Mark Andrews is the Co-Chief Executive Officer at Greystone. He is responsible for developing new client relationships and jointly overseeing and guiding Greystone’s services, including consulting, development, marketing and management. Prior to joining Greystone in 1984, Mark worked for the management consulting practice Deloitte & Touche. He is a frequent speaker at industry conferences and events. Mark has a Bachelor of Arts from University of the South and a Master of Business Administration from the A.B. Freeman School of Business at Tulane University.
Brad Straub
Executive Vice President
Brad Straub, Executive Vice President at Greystone, leads and is responsible for the delivery of Greystone’s consulting and development services. During his almost 20 years at Greystone, Brad has been responsible for leading the development, repositioning or expansion of more than 40 senior living communities totaling more than $2.5 billion in project costs and has assisted more than 150 organizations with strategic planning, operational or business improvement services, project planning and market and financial feasibility services. Prior to joining Greystone, Brad was an associate consultant with Bain & Company, where he provided strategy consulting, financial consulting and business improvement services to clients in a variety of industries. Brad received his Bachelor of Business Administration in Accounting and Master of Science in Management Information Systems from Texas A & M University. He is a certified public accountant (CPA) in the state of Texas.
Stuart Jackson
Executive Vice President
Stuart Jackson is the Executive Vice President of Client Services at Greystone. He leads and coordinates project teams that provide senior living advisory services critical to the creation of strategic plans, business plans, and project development activities. He creatively structures and executes on the planning, development, and financing of senior living community expansions, redevelopments, and new campuses across the United States. Prior to joining Greystone in 1999, Stuart worked at Arthur Andersen, providing accounting and financial advisory services to clients in the real estate industry. He holds a Bachelor of Business Administration in Accounting from Texas A&M University, and is licensed in Texas as a certified public accountant (CPA).
Jim Knox
Senior Vice President
Jim Knox is a Senior Vice President at Greystone. He leads the Management Services group and oversees teams responsible for operational systems, staffing, compliance, and financial and accounting services, with a special emphasis on financial reporting, annual budgeting, and projection of future performance for Greystone-managed communities. Prior to joining Greystone in 1994, Jim was a Senior Associate in audit services for Coopers & Lybrand. Jim has a Bachelor of Science with an emphasis in computer science and a minor in business from Iowa State University, and a Master of Professional Accounting from the University of Texas at Austin. Additionally, Jim is a certified public accountant (CPA).
Robert "Bud" Green
Senior Vice President
Robert “Bud” Green is the Senior Vice President of Development Services at Greystone. On a daily basis, he is responsible for managing the real estate development activities in addition to delivering a full range of development services to Greystone clients. These services include oversight of land acquisitions, land use approvals, supervision and coordination of all design and construction consultants, including architects, engineers, contractors, land planners, interior designers, and local planning authorities. Prior to joining Greystone in 2004, Bud was an Executive Vice President of a regional real estate development firm where he was responsible for the development of affordable senior living, bakery and café franchise units, and U.S. Postal Service construct-lease programs. He also served as the Chairman for the City of Coppell Planning and Zoning Commission and as a Committeeman on the City of Coppell Historic Board. Bud received his Bachelor of Architecture from Texas Tech University, and is a registered architect with the state of Texas as well as certified with the National Council of Architectural Registration Boards (NCARB).
Cindy Smith
Senior Vice President
Cindy Smith is the Senior Vice President of HR at Greystone. She coordinates and oversees all aspects of human resources for Greystone’s corporate and community-based team members, including recruiting, onboarding, benefits administration, training and development, employee relations, and performance management. She also oversees all of the administrative functions of the corporate office. During her tenure at Greystone, she has grown the HR function, executed multiple office expansions and moves, and coordinated corporate social events. Prior to joining Greystone in 1988, Cindy was affiliated with Oxford Development Enterprises and Vantage Companies. Cindy attended Baylor University where she received a Bachelor of Business Administration with a minor in education. She holds a Professional in Human Resources (PHR) certification and is a Certified Professional with the Society for Human Resources Management (SHRM-CP).
Julie Holt
Senior Vice President and Chief Financial Officer
Julie Holt is a Senior Vice President and Chief Financial Officer at Greystone. She is responsible for overseeing and managing all corporate accounting activities, including financial reporting, budgeting, and cash management. She also oversees the client service accounting team, which performs project accounting activities such as forecasting, costs tracking, and cash management. Prior to joining Greystone in 2001, Julie provided accounting and financial advisory services to clients in various industries at Deloitte & Touche, LLP and PricewaterhouseCoopers. Before that, she was the Manager of Financial Reporting for a public company in Irving, TX, and a Senior Financial Analyst for a regional law firm in Dallas, TX. Julie received her Bachelor of Business Administration in accounting from Texas A&M University and is a certified public accountant (CPA).
Mindy Cheek
Senior Vice President
Mindy Cheek is a Senior Vice President of Marketing at Greystone. She co-leads the sales and marketing department with an emphasis in healthcare sales and marketing initiatives. With experience in both for-profit and not-for-profit organizations, Mindy manages her team and works with clients across the United States to help them stay relevant and gain market share. She and her team are responsible for creating and managing marketing budgets, marketing plans and studies, training in sales, lead generation and successful occupancy tactics as well as working with boards, investors, and bond holders. Prior to joining Greystone in 2011, Mindy was the Senior Regional Director of Sales and Marketing at Emeritus Senior Living where she was responsible for the marketing of 23 for-profit communities. She has also held positions at Sunrise Senior Living and Assisted Living Concepts, where she was the Area Sales Manager and Regional Director of Sales, respectively. Mindy is an industry educator and regularly speaks at industry conferences and events. Mindy has a Bachelor of Science with an emphasis in exercise and sports studies and business administration from McMurry University. She is a Volunteer Education Ambassador for the National Resource Center on LGBT Aging as well as a Housing Committee Member for the North Texas Coalition for Aging.
Mary Jane Fitts
Senior Vice President
Mary Jane Fitts is a Senior Vice President of Marketing at Greystone. She co-leads Greystone’s marketing department, guides and directs all aspects of marketing and sales policies, objectives, and initiatives. She is also responsible for consulting with operational and development CCRC communities, which include expansion, redevelopment, and operational campuses. With over 34 years in the industry, both as a provider and a consultant, she has hands-on experience in selling all aspects of senior living. Prior to joining Greystone in 2012, Mary Jane held multiple roles within the Presbyterian Manors of America and Sears Methodist Retirement System, where she was responsible for marketing and selling all aspects of senior living services. She also spent 10 years at GlynnDevins, consulting with clients in the senior living industry on their strategic plans and sales oversight. Mary Jane obtained her Associate of Arts in Occupational Therapy at Hutchinson College, and her Early Childhood Certification at Wichita State University. She holds a Certificate of Aging Service Professionals (CASP) from LeadingAge and the University of North Texas. She is also a Quality First Board Member with LeadingAge.
Tricia Mackin
Senior Vice President
Tricia Mackin is a Senior Vice President of Marketing at Greystone. Tricia Mackin joined Greystone in 2010 and co-leads the sales and marketing department where she has specific oversight for all Independent Living projects, to include new “Blue Sky” and expansion projects. Tricia is an experienced sales leader with expertise in strategic planning, and she has been instrumental in improving the overall customer experience by creating and championing enterprise wide Best Practices and standardizing the implementation of effective and sustainable performance metrics for community sales teams. She is also responsible for staff recruitment, training, and coordination of advertising and promotional marketing tactics. Prior to joining Greystone in 2010, she served as a regional vice president of sales for Erickson Senior Living and was a Special Agent for the National Security Agency, as well as a special agent under contract for multiple federal agencies to include the FBI, DEA and State Department. She received her Bachelor of Arts degree from The John Hopkins University.
Justin Spooner
Senior Vice President
Justin Spooner is a Senior Vice President of Management Services at Greystone. He is responsible for consulting with several client communities for management, operational, and leadership strategies and tactics for new and existing communities. Prior to joining Greystone in 2002, Justin was the Regional Director of Operations for Lifespace Communities, where he had oversight for communities with operating revenues of approximately $90 million. As the Executive Director at The Stayton at Museum Way and the Associate Executive Director at Querencia at Barton Creek, Justin oversaw each community from opening to stable operations. Justin has a Bachelor of Science in finance and accounting from Trinity University and a Master of Business Administration from Texas Christian University.
Edward Thorne
First Vice President
R. Edward Thorne is a First Vice President at Greystone. He oversees the onsite Executive Directors at the communities managed by Greystone and is also responsible for the development of management and hospitality culture as each community transitions from development services to operations. Edward has been in the senior living industry for over 35 years. Prior to joining Greystone in 1998, he was a Nursing Home Administrator and quickly transitioned to serve as an Executive Director at three communities, two of which were managed by Greystone. Edward has expertise in the turnaround of troubled communities as well as redevelopments. Edward holds a Bachelor of Arts with a concentration in business and government from the University of South Carolina. He is also a Licensed Nursing Home Administrator (LNHA) in Virginia.
Sue Plasterr
First Vice President
Sue Plasterr is a First Vice President at Greystone. She is responsible for leading the health services team in the management department, assisting clients in planning and managing communities, and supporting communities as they work to achieve licensure and Medicare certification. Prior to joining Greystone in 2008, Sue was the Regional Director of Health and Wellness for Assisted Living Concepts and a Medicare Consultant for Polaris. Sue has over 35 years of experience in long-term care, ranging from direct patient care to consulting. Sue has an associate degree in nursing from Marshall University as well as a Bachelor of Arts in applied gerontology from the University of North Texas. She is a registered nurse and nursing home administrator.
Burt Derr
First Vice President
Burtis “Burt” Derr is a First Vice President at Greystone. He is the project executive responsible for all aspects of a client’s physical plant asset including new site development, expansions and additions, and repurposing or reimagining an existing asset. He also has oversight into programming, budgeting, conceptualizing, professional team assembly and management, client engagement and contract negotiation, as well as construction, turnover, and closeout. Prior to joining Greystone in 1996, Burt was the Chief Development Officer at Harbor Retirement Associates. He was also the Director of Design at Marriott Senior Living where he designed, developed, and constructed 13 Brighton Gardens Assisted Living communities and entitled an additional 34 sites. Burt has a Bachelor of Architectural Design from Texas Tech University and is a registered architect.
Russell Jones
First Vice President
Russell Jones is a First Vice President at Greystone. He is responsible for real estate activities associated with the land acquisition process. His specialties include site identification and evaluation, entitlement investigations, negotiation of purchase agreements, and land closing activities. When required, he also works closely with our Marketing team in their efforts to identify and secure spaces for marketing and sales offices. Prior to joining Greystone in 2007, Russell was a City Planner at the City of Arlington, TX, where he processed plats and zoning requests. He also held roles at Jonland Development, Mercedes Homes, Richmond American Homes, and Centex homes, where he worked to identify and acquire land and finished lots. Russell has a Bachelor of Arts in economics as well as a geography minor from the University of Texas at Austin.
Joel Holmes
First Vice President
Joel Holmes is a First Vice President at Greystone. He is responsible for delivering development services to Greystone clients. This involves supervision and coordination of all design and construction consultants, including architects, engineers, contractors, land planners, interior designers, and other governing authorities. Prior to joining Greystone in 2007, Joel was a Project Manager for a large regional home builder where he was responsible for the development and construction of single-family homes. He also served as an officer in the United States Army. Joel has a Bachelor of Science in systems engineering from the United States Military Academy in West Point, NY.
Pat Gleason
First Vice President
Patrick “Pat” Gleason is a First Vice President of Development at Greystone. He is responsible for the delivery of full-range development services to Greystone clients, which involves supervising and coordinating outside consultants, such as architects, contractors, engineers, land planners, interior designers, and local planning agencies. Prior to joining Greystone in 1997, Pat was Vice President at the Southampton Memorial Hospital where he was responsible for the development of projects providing the full continuum of care for seniors. Pat received his Bachelor of Arts from Virginia Tech and George Mason University, and his Master of Business Administration from the University of Dallas.
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Kristine Graeber
First Vice President
Kristine Graeber is a Corporate Vice President of Marketing Services at Greystone. She oversees marketing and sales efforts in continuing care retirement communities during the conversion, construction, and operational phases for both independent living and health care. She is responsible for the marketing plan development, oversight of advertising agencies, PR efforts, communication with operational leadership, staff development and the creation of marketing budgets. Prior to joining Greystone in 2003, Kristine worked for Classic Resident by Hyatt (now Vi) in the development of their flagship community in the North Shore of Chicago. Kristine has a Bachelor of Arts in communication with a minor in marketing from the University of Dayton.
Kristi Cavrich
Corporate Vice President
Kristi Cavrich is a Corporate Vice President at Greystone. Her primary responsibilities include the planning and financial structuring of senior living projects and implementation of Greystone financing programs. She is also responsible for coordinating business plan, development plan, and strategic plan preparation, and works with project finance teams to coordinate financing activities. Prior to joining Greystone in 2004, Kristi was a Corporate Restructuring Associate with both Alvarez and Marsal and Arthur Andersen, where she provided strategic and financial advisory services to distressed companies. Kristi has a Bachelor of Business Administration in finance and management information systems, and a Master of Business Administration in finance from the University of Oklahoma.
Melissa Kelly
Corporate Vice President
As Corporate Vice President of Management Services, Melissa Connors Kelly provides oversight of the accounting and financial reporting functions for Greystone Management clients. This includes the preparation of monthly financial and operational reports and coordination of the annual budget process as well as the analysis of operating results, projection of future performance, and compliance with regulatory reporting requirements. Prior to joining Greystone in 2007, Melissa was with Ernst & Young. Melissa obtained her Bachelor of Business Administration in Accounting and her Master of Science in Finance from Texas A&M University and is a Certified Public Accountant (CPA).
Kati Mimms
Corporate Vice President
Kati Mimms is a Corporate Vice President at Greystone. She monitors tasks required to meet project milestones, regularly reports project details and confirms accuracy, assists with communications between departments to maintain project team coordination, and identifies and reports potential timeline issues. Prior to joining Greystone in 2007, Kati attended Lubbock Christian University, where she received a Bachelor of Business Administration in Accounting. She is also a Certified Public Accountant (CPA).
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Leslie Dominguez
Corporate Vice President
Leslie Dominguez is a Corporate Vice President of Marketing at Greystone. She is responsible for designing marketing and sales programs for new communities, campus expansions and re-developments. Prior to rejoining Greystone in 2017, Leslie was the Regional Marketing Director at Civitas Senior Living, where she developed a regional brand presence for communities in the Austin, TX, area. Leslie was also the Director of Sales and Marketing at Querencia at Barton Creek from the pre-marketing stage through construction, fill-up, and the stabilization/wait list management phase. Previously, Leslie worked for a large healthcare organization in hospital, service line, and regional medical clinic marketing and earlier in her career she enjoyed an initial four years with Greystone. Leslie has a Bachelor of Business Administration in marketing and international business from the University of Texas at Austin.
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Andrew Leech
Corporate Vice President
Andrew Leech is the Corporate Vice President – Management Operations here at Greystone. He is responsible for regional operations of not-for-profit CCRCs, including creating training materials, consulting with clients on their current hospitality services, and is heavily involved in the planning for new projects. Prior to joining Greystone in 2015, Andrew worked at The Ritz-Carlton, Toronto, where he was the Director of Housekeeping and Laundry. While there, he led the entire company for 3 years in overall hotel cleanliness and guest room cleanliness. He has also worked for other hotels, including The Quarter and The Rosseau, a JW Marriott Resort and Spa. Andrew attended Georgian College, where he received a degree in Hotel and Resort Administration with Honors.
Brian Louder
Vice President
As Vice President of Management Services, Brian Louder oversees managed client billing operations for first and third-party payers, manages regulatory compliance in concert with clinical operations, and prepares skilled nursing annual budgets and pro forma projections for new and existing clients. Prior to joining Greystone in 1998, Brian was a Senior Manager at Parkland Health & Hospital System, where he managed accounts receivables and credit balance resolution for first and third-party payers. He also worked at Hospital Homecare Corporation, where he provided consulting services to home health agencies throughout Texas, Oklahoma, and Louisiana. Brian obtained his Bachelor of Business Administration in Accounting from Southwestern Adventist College.
Mitch McAllister
Vice President
As Vice President of Management Services, Mitch McAllister provides oversight of the accounting and financial reporting functions for Greystone Management clients. This includes the preparation of monthly financial and operational reports and coordination of the annual budget process as well as the analysis of operating results, projection of future performance, and compliance with regulatory reporting requirements. Prior to joining Greystone in 1999, Mitch was a financial analyst with Sea Land Service, where he was responsible for providing financial analysis and reporting intercompany transfer activity. Mitch obtained his Bachelor of Science in Business Administration from Oklahoma State University and completed graduate coursework in finance and accounting at the University of Texas at Dallas.
Michael Whitlow
Vice President
Michael Whitlow is a Marketing Vice President at Greystone. He oversees the healthcare sales and marketing strategy development and implementation at multiple CCRCs around the country. He also trains and oversees the development of sales counselors and clinical liaisons. Prior to joining Greystone in 2018, Michael was the Director of Sales and Marketing for North Texas at Brookdale Healthcare Services. He also held roles at Carter Healthcare, Encompass Home Health and Hospice, Forrest Pharmaceuticals, and Lockheed Martin. Michael obtained his Bachelor of Arts in advertising and his Master of Business Administration from Harding University.
Jim Alford
Vice President
Jim Alford is a Vice President at Greystone. His responsibilities include managing the health services sales and marketing efforts to obtain deposits and increase occupancy. Prior to joining Greystone in 2019, Jim was the Regional Director of Business Development at Senior Care Centers, where he managed the top performing region in the company for census, revenue, and profits, and led the Bundled Payments for Care Improvement initiative for the company. Jim has a Bachelor of Science in biology from the University of Texas at Austin.
Justin Nowell
Vice President
Justin Nowell is a Vice President on Greystone's Development team. He is responsible for advising clients on all development-related activities, including managing and facilitating the development process, forming consulting teams, obtaining entitlements, and overseeing design and construction progress. Prior to re-joining Greystone in 2022, Justin worked at Eventus Strategic Partners, where he secured entitlements for the first CCRC in New York City. He has also held positions at Erickson Living and CP Homes. Justin received his Bachelor of Business Administration in real estate from the University of North Texas.
Kaitlyn Stevens
Vice President
Kaitlyn Stevens is a Vice President at Greystone. Her responsibilities include providing general HR support for the corporate office as well as our Marketing teams. With her specialized experience in senior living sales and marketing recruitment, Kaitlyn works with clients across the country to help strategize and fill their positions. She also oversees team member training, onboarding, employee relations, and internal events. Prior to joining Greystone in 2013, Kaitlyn worked in retail management, where she gained experience in recruitment, training, payroll, and other aspects of human resources. Kaitlyn received her Bachelor of Science in Human Resource Development from Texas A&M University.
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Kurt Muellner
Vice President
Kurt Muellner is a Vice President on Greystone’s Planning & Finance team. His primary responsibilities include performing market and financial feasibility analyses and assisting with Strategic Planning, Business Planning, Development Planning and Financial Advisory services. Before joining Greystone in 2016, Kurt was a Senior Associate at Ernst & Young. Kurt has a Bachelor of Business Administration and Master of Accountancy from the University of Oklahoma. He is also a Certified Public Accountant (CPA).
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Tracey Wenson
Vice President
Tracey Wenson is a Vice President at Greystone. She is responsible for leading blue-sky projects to stabilized occupancy, leading operational communities to increases in occupancy, marketing plan development, budget oversight, providing successful implementation of sales and marketing strategies, staff recruitment, training, and ongoing sales and marketing support. Prior to joining Greystone in 2018, Tracey worked at John Knox Village as a Sales Counselor and later Sales Director, where she led sales planning, training, and met the largest entrance fee goal in the history of the campus. Tracey has a Bachelor of Marketing and Business Administration from the University of Central Missouri.
John Cross
Vice President
John Cross is a Vice President on Greystone’s Planning & Finance team. His primary responsibilities include the planning and financial structuring of senior living projects. He is also responsible for coordinating business plan, development plan, and strategic plan preparation, and works with project finance teams to coordinate financing activities. Prior to joining Greystone in 2015, John was an audit associate at Grant Thornton. He also previously worked at Cru and served as a member of their field staff in Montana and overseas. John has a Bachelor of Science in mathematics from Montana State University, and a Master of Professional Accounting from the University of Texas. He is also a Certified Public Accountant (CPA).
Mark Mitchener
Vice President
Mark Mitchener is a Vice President on the Operations Management team at Greystone. He is responsible for providing consulting services to various management consulting clients. Prior to joining Greystone in 2017, Mark was the Director of Nursing at Cantex, where he oversaw clinical operations and staff training and development. He has held multiple healthcare management positions at Life Care Centers of America and Mountainland Applied Technology College. Mark received his Bachelor of Science in Nursing from the University of Phoenix and his Master of Science in Nursing from Western Governors University. He is a licensed RN.
Heather George
Vice President
Heather George is a Vice President on Greystone’s Development team, where she works with consultants through the design and construction periods of client communities, focusing on coordination, budgets, schedules, and helping bring the campuses to life. Prior to joining Greystone in 2016, Heather worked at Trinity Infrastructure as a construction coordinator, where she helped build the north bound IH 35 E toll lanes that feed into Highway 635 in North Dallas. She was also a project engineer at Western LLC, where she developed regional airports, FBOs, airplane hangars, and fuel centers. Heather has a Bachelor of Science in civil engineering from Texas Tech University.
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