Greystone is excited to be in Florida as a Gold Sponsor for the LeadingAge Southeast Annual Conference!

If you're attending, be sure to check out our sessions:

Reimagining Workforce Models: Piloting a Four-Day Work Week | Justin Spooner and Mark Mitchener (Greystone)

Monday, July 13, 2026, at 1:00 P.M. - 2:00 P.M. ET

As workforce expectations evolve, senior living providers are rethinking traditional scheduling models. This session explores how a four-day workweek can enhance recruitment, retention, and engagement while maintaining operational stability. Attendees will gain insights from other industries and learn strategies for piloting compressed schedules without compromising resident care or financial sustainability.

• Evaluate the potential benefits and challenges of adopting a four-day workweek in senior living, including impacts on staffing, operations, financial performance, and employee retention.
• Analyze strategies from senior living as well as other industries that have successfully implemented compressed schedules and determine how they can be adapted to the senior living environment.
• Design a practical approach to pilot a four-day work week alternative schedule models while maintaining consistent

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The Art of Strategic Growth - What You Do and Don't Need | Stuart Jackson (Greystone), Mike Wallace (Tandem Senior Living Advisors), and Carson Parr (RLPS Architects)‍

Monday, July 13, 2026, at 3:30 P.M. - 4:30 P.M. ET

‍This dynamic session equips Life Plan Community (LPC) leaders with the tools and insights needed to make smarter, data-driven decisions about their communities' future. Featuring perspectives from senior living market advisors, development specialists, and planning and design professionals, attendees will walk away with actionable strategies they can put to work immediately.

From interpreting market data and understanding what future residents truly want, to maximizing the potential of existing spaces and refreshing outdated amenities, this session takes a comprehensive look at how LPCs can better align their offerings with evolving consumer expectations. Presenters will also address how to approach Independent Living expansion thoughtfully — identifying the right products, phasing, and timelines to support growth without sacrificing financial stability.

Whether your community is large or small, this session will help you leverage market intelligence to grow smarter — and better serve the residents of tomorrow.

Learning Objectives:

• Translate market data into programmatic elements
• Evaluate current offerings to leverage future investment
• Plan expansion projects to optimize financial stability

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Digital Wins on a Dime: 56 Units Sold in 59 Days! | Tracey Wenson (Greystone), Nickie Doria (Oak Hammock at the University of Florida), and Teresa Costa (Trickey Jennus)

Tuesday, July 14, 2026, at 2:45 P.M. - 3:45 P.M. ET

What if you could pre-sell an entire new building of 56 apartments in just months—without relying on print ads, direct mail or a big marketing budget? That’s exactly what Oak Hammock at the University of Florida achieved when launching its first residential expansion since opening 20 years earlier. Through a strategic, research-driven approach that prioritized low-cost digital tools over traditional marketing, Oak Hammock reached 100% reservations—56 units—in only 59 days, shattering every pre-sales projection.

This session will walk attendees through the exact steps, strategies and digital tools that made this extraordinary success possible. Presenters from Oak Hammock’s leadership team, its marketing agency and its development consulting partner will share how collaboration, creativity and data-driven decision-making transformed a complex project into a case study in modern senior living marketing.

Attendees will learn how Oak Hammock replaced high-cost traditional outreach with nimble, measurable and scalable digital communication methods. The marketing team leveraged website enhancements, e-blasts, email campaigns, online appointment scheduling, QR codes, virtual tours and 3D floor plan technology to engage prospects from across the country. Instead of relying on direct mail and print ads, the team used their existing Constant Contact platform, a custom web payment portal and interactive webinars to capture and nurture leads. The result was not only an overwhelming sales response but also an operational model that reduced waste and increased reach.

This case study stands out because it breaks through the common assumption that digital marketing doesn’t work for senior audiences. In reality, Oak Hammock’s results prove that older, educated, affluent prospects are active online—and when engaged with relevant, user-friendly digital tools, they respond decisively. The campaign’s open rates exceeded 80% for targeted emails, event attendance surpassed expectations and conversion rates outperformed industry benchmarks.

Learning Objectives:

• Identify low-cost digital tools and strategies that can effectively replace traditional marketing methods in senior living pre-sales campaigns.
• Apply a research-driven, collaborative approach to pre-sales planning that engages prospects and accelerates reservations.
• Challenge the assumption that digital marketing is ineffective with senior audiences by examining real-world data and outcomes from a proven case study.