Greystone is excited to attend the LeadingAge Annual Meeting in Philadelphia as a Gold Sponsor!

If you're attending, be sure to check out our sessions:

Locker Room Leadership: Lessons from Miracle & Secretariat on Building Senior Living Teams That Outperform Expectations | Brad Straub (Greystone), Billy Nelson (Fairview), Janel Wait (AgePop), and Eric Harrman (AG Architecture)

Whether you’re leading an expansion, repositioning an existing campus, stabilizing occupancy, or rolling out a major operational initiative, one truth holds steady: extraordinary outcomes depend on extraordinary teams. In this lively panel, Billy Nelson, CEO of Fairview in Groton, CT, will share how he assembled and aligned a cross-functional team, including Greystone, AG Architecture, 828id, Ziegler, AgePop, and others, to drive performance across operations, culture, sales, brand, design, and development. What began as a complex expansion project quickly evolved into a system-wide operational transformation powered by clarity, trust, and belief, despite entering a market where the odds were stacked against them. Drawing inspiration from Miracle and Secretariat, the session explores “locker room leadership moments”—the quiet decisions, bold pivots, and shared mindset shifts that propelled a small nonprofit community to outsized success. This presentation will be a story of alignment. Of underdogs rising. Of what becomes possible when the right people come together at the right time … and believe in the mission.

Learning Objectives

• Identify strategies for aligning architecture, design, finance, operations, sales, marketing, and leadership to support organizational goals.
• Apply frameworks that strengthen team cohesion, execution, and culture during operational, expansion, and repositioning initiatives.
• Evaluate approaches for overcoming market and organizational challenges while sustaining momentum and operational excellence.

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Navigating Growth Execution Complexity to Achieve Mission Amplification | Stuart Jackson, Joel Holmes (Greystone), Kathleen Rogers (Village on the Isle), and Jim Maxwell (Rockwood)‍

As demand for senior living continues to outpace new inventory, providers face increasing pressure to grow while navigating rising costs, limited land availability, and evolving consumer expectations.

This session explores how mission-driven organizations are pursuing capital-efficient growth strategies to expand capacity, diversify offerings, and strengthen long-term performance. From phased expansion and adaptive reuse to satellite communities and new campus development, presenters will examine how providers are aligning market opportunities with organizational capacity and financial sustainability.

Through case studies featuring Village on the Isle and Rockwood Retirement Communities, attendees will see how leading organizations identify opportunities, mitigate risk, and pursue growth that is both strategic and sustainable.

Learning Objectives

• Gain clear frameworks for aligning mission, market, and margin to guide sustainable growth and capital-efficient expansion decisions.
• Understand how to evaluate opportunities through an integrated lens-connecting market analysis, financial structuring, and development feasibility to identify strong properties and mitigate risk.
• Learn practical strategies for pursuing growth in constrained markets, including satellite campuses, redevelopment, and disciplined land control processes that strengthen long-term performance.

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Optimizing Dining Operations: Improving Resident Outcomes Amid Turnover | Andrew Leech (Greystone), David Kremer (Legacy Pointe at UCF), and Andy Barker (Edgewood Summit)

Dining is one of the most visible drivers of resident satisfaction and community experience, yet workforce challenges continue to create variability in service quality across senior living.

This session explores how providers can strengthen dining operations through leadership development, operational systems, and service standards that promote consistency in dynamic staffing environments. Presenters will examine practical approaches to coaching frontline leaders, reinforcing accountability, and designing processes that sustain quality and resident satisfaction.

Through case studies featuring Legacy Pointe at UCF and Edgewood Summit, attendees will see how communities at different stages of maturity are using resident feedback, menu design, and staff development to strengthen culture, elevate the dining experience, and support long-term operational performance.

Learning Objectives

• Apply leadership and operational training strategies to maintain consistency, uphold service standards, and safeguard resident satisfaction in high-turnover dining environments.
• Strengthen staff-resident connection through communication training and inclusive menu development that reflects community diversity and fosters belonging.
• Implement measurable outcomes—using resident data and performance metrics—to evaluate dining operations, promote accountability, and drive continuous improvement across teams.