Strong Fill-Up Performance Highlights Market Demand and Collaborative Advisory Approach

Greystone is proud to announce that The Outlook at Windhaven, a Continuing Care Retirement Community (CCRC) in Plano, Texas, has reached 95% occupancy 22 months ahead of schedule. This milestone reflects Forefront Living’s leadership in executing a disciplined marketing and operational strategy, supported by strong market acceptance. It also underscores the strength of Forefront Living’s brand—partnered with Greystone’s experience-based knowledge and committed work ethic—to advance mission-driven senior living across Texas.

Opened in 2024, the $197.7 million project was financed through tax-exempt bonds issued by the New Hope Cultural Education Facilities Finance Corporation and underwritten by Ziegler. Greystone served as development consultant, providing strategic guidance, land search support, market analysis, financial structuring, design input and pre-opening oversight from concept through execution.

Situated on an 18-acre campus, The Outlook at Windhaven features 153 independent living residences ranging from 892 to 1,930 square feet; 30 cottages ranging from 1,762 to 1,954 square feet; 32 assisted living residences ranging from 481 to 912 square feet; and 24 private memory support suites ranging from 353 to 402 square feet. The residences are complemented by guest suites, underground parking and a full array of amenities. The community’s design promotes connection, wellness and engagement through multiple dining venues, fitness and yoga studios, a therapy gym, salon, spa and areas dedicated to culture, the arts and lifelong learning.

Greystone collaborated closely with Forefront Living and the project design team to shape a campus that reflects both market insights and resident preferences—optimizing functionality, enhancing aesthetic appeal and aligning design decisions with operational goals. Beyond development and design, Forefront Living drew on its deep marketing and operational expertise to sustain momentum throughout the fill-up period, maintaining proactive communication with depositors and hosting targeted, small-group engagement opportunities led by executive leadership to reinforce confidence and demand amid unprecedented market and development conditions.

“Developed at the height of the pandemic, The Outlook at Windhaven faced challenges unlike any we had experienced before,” said Tim Mallad, Chief Executive Officer of Forefront Living. “We worked as a unified team alongside Greystone to leverage the collective expertise of our partners and to transform uncertainty into opportunity. This approach delivered results that exceeded what we originally set out to achieve.”

Achieving 95% fill-up ahead of schedule demonstrates the combined impact of Forefront Living’s operational and marketing leadership and Greystone’s advisory role. This collaborative approach—supported by comprehensive planning and performance-focused execution—helped translate long-term vision into measurable results. Building on this success, Greystone continues to partner with Forefront Living on future developments, including Bella Vida, a CCRC in San Antonio, Texas, guiding communities toward strategic growth and advancing high-quality senior living solutions that align mission, market and financial performance.