Marketing and sales professionals from around the country gathered for Greystone’s Sales Adventure 2022– a two-day event that provides an environment for learning, fostering motivation, and sharing best practices.This year’s conference, held February 15 - 17, 2022 at the Hilton Dallas in Southlake Town Square in Southlake, Texas, embraced all things adventure,thanks to the Indiana Jones theme. Attendees could feel the excitement about being back in person after two long years!
Prior to the main event, a select group of Sales and Marketing Directors gathered to discuss creating synergy and increasing motivation among their teams, driving sales, and polishing up their leadership and mentoring skills. The agenda featured a variety of speakers and topics:
Wednesday and Thursday featured a variety of educational sessions and networking opportunities. On Wednesday, attendees were inspired by Shauna Niequist, who shared her thoughts on the intersection of hospitality and resilience, which struck a chord with attendees who have pivoted and adapted so well over the last two years. Shauna stressed the importance of each encounter in hospitality being an opportunity to “leave people feeling better about themselves”. She also encouraged creative thinking whereby a new idea – one that can fit on the size of a small “cookie sheet" – can be the catalyst to involve others and show care and compassion in trying circumstances. Tricia Mackin then delivered a powerful session on the impact of positive persuasion. In a Sales Adventure first, we brought in representatives from other Greystone departments to round out the day and give attendees a better idea of Greystone beyond marketing:
Greystone Co-CEO John Spooner opened for us on Thursday, delivering a powerful message that reminded all to “tighten up ”efforts, change routines and habits, and seek new challenges as teams move seniors through the consumer journey. Thanks to our new, succinct session format, attendees also gathered quick insights on a variety of topics including:
Afternoon breakout sessions included a variety of topics including creating positive sales cultures, enhancing virtual appointments, and more. On both days, Park Rangers Barb and Jerry spearheaded our team-building activities and provided constant comedic relief!
Evening events featured music by Brad Thompson and the Undulating Band, a photobooth, and caricature drawings by artist Benjamin Vincent.
Each year, Sales Adventure also honors top performers from the previous year. This year’s winners included:
Rhino of the Year: Monika Pearce, The Hawthorne at Presbyterian Village North
Marketing Assistant/Coordinator of the Year: Holley Dennison, Edgewood Summit
Admissions Coordinator of the Year: Riley Mason, Santa Marta
Clinical/Community Liaison of the Year: Kelli Baily, Santa Marta
Health Services Sales Counselor of the Year: Jill Pennington, Fleet Landing
Senior Living Counselor of the Year: Barbara Dunn and Shelbi Smith, Rockwood at Whitworth
Sales and Marketing Director of the Year: April Morin, Fleet Landing
Blue Sky Sales Team of the Year: Chrissie Ammann, Kimberly Elhoffer, and RoseAnne Argueta, Aberdeen Ridge
Operational Sales Team of the Year: Jennifer Marx, Kellie Fiers, Kim Gaskell, Shari Young, and Therese Lane, RiverWoods Durham
Construction Sales Team of the Year: Abe Zimmerman, Alondra Salinas, Ingrid Fucella, Jeffrey Bassett, and Pamela Simons,Waterman Village
This year, we introduced two new awards. The C3 award was given to someone who represents these three Cs: creative, competent, and courageous. The Champion Award highlights those individuals in dining, housekeeping, nursing, lifestyles, reception, or leadership who exhibit excellent teamwork, unwavering support, and a positive contribution toward increasing sales.
C3 Award: Martha Bonilla, CC Young
Champion Award: Charletha Powell, CC Young
Champion Award: Tammy Steege, Friendship Village
As always, we couldn’t put on such a fun event without our sponsors! We are so grateful for your continued support to Greystone and Sales Adventure.
You can see just how much fun we had in the picture gallery below! If you or someone from your team would like to grow by attending Sales Adventure, get in touch with us to receive information about next year’s event!
*Awards ceremony and dance photos: Christy Archibald Photography