24 Feb
Sales Adventure 2022 | Exploring Sales
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Marketing and sales professionals from around the country gathered for Greystone’s Sales Adventure 2022– a two-day event that provides an environment for learning, fostering motivation, and sharing best practices.This year’s conference, held February 15 - 17, 2022 at the Hilton Dallas in Southlake Town Square in Southlake, Texas, embraced all things adventure,thanks to the Indiana Jones theme. Attendees could feel the excitement about being back in person after two long years!

Prior to the main event, a select group of Sales and Marketing Directors gathered to discuss creating synergy and increasing motivation among their teams, driving sales, and polishing up their leadership and mentoring skills. The agenda featured a variety of speakers and topics:

  • Journey to Where You’ve Never Gone (Mary Jane Fitts)
  • Motivate, Mentor, Manage (Teri Lock)
  • Effective Annual Reviews (Tracey Wenson and Kaitlyn Stevens)
  • SEW What? (Kristine Graeber and Jim Alford)
  • Health Care is a Team Sport (Michael Whitlow)
  • Un-Bossy Boss (Mindy Cheek)
  • Excavating Blind Spots (Ryan Knisely and Chad Simpson)
  • Navigating HR Topics (Kaitlyn Stevens)
  • Wearing Multiple Hats (Tracey Wenson and Leslie Dominguez)
  • Roundtable Discussion (Kristine Graeber and Teri Lock)

Wednesday and Thursday featured a variety of educational sessions and networking opportunities. On Wednesday, attendees were inspired by Shauna Niequist, who shared her thoughts on the intersection of hospitality and resilience, which struck a chord with attendees who have pivoted and adapted so well over the last two years. Shauna stressed the importance of each encounter in hospitality being an opportunity to “leave people feeling better about themselves”. She also encouraged creative thinking whereby a new idea – one that can fit on the size of a small “cookie sheet" – can be the catalyst to involve others and show care and compassion in trying circumstances. Tricia Mackin then delivered a powerful session on the impact of positive persuasion. In a Sales Adventure first, we brought in representatives from other Greystone departments to round out the day and give attendees a better idea of Greystone beyond marketing:

  • Planning & Finance Under the Magnifying Glass (Mary Jane Fitts and Kristi Cavrich)
  • Fanning the Flame, Preventing Combustion (Mindy Cheek and Justin Spooner)
  • Scaling the Mountain: Development + Sales (Kristine Graeber and Mallori Smyers)

Greystone Co-CEO John Spooner opened for us on Thursday, delivering a powerful message that reminded all to “tighten up ”efforts, change routines and habits, and seek new challenges as teams move seniors through the consumer journey. Thanks to our new, succinct session format, attendees also gathered quick insights on a variety of topics including:

  • Mining Quality Leads Agency Panel (moderated by Mary Jane Fitts)
  • Hidden Gems in the CRM (Teri Lock and Matt McMahan)
  • Taming the Morning Meeting (Chad Simpson and Ryan Knisely)
  • The Value Beyond the Floorplan (Michael Whitlow and Jim Alford)
  • Your Prospects –Cracking the Code (PVN resident panel moderated by Leslie Dominguez)

Afternoon breakout sessions included a variety of topics including creating positive sales cultures, enhancing virtual appointments, and more. On both days, Park Rangers Barb and Jerry spearheaded our team-building activities and provided constant comedic relief!

Evening events featured music by Brad Thompson and the Undulating Band, a photobooth, and caricature drawings by artist Benjamin Vincent.

Each year, Sales Adventure also honors top performers from the previous year. This year’s winners included:

Rhino of the Year: Monika Pearce, The Hawthorne at Presbyterian Village North

Marketing Assistant/Coordinator of the Year: Holley Dennison, Edgewood Summit

Admissions Coordinator of the Year: Riley Mason, Santa Marta

Clinical/Community Liaison of the Year: Kelli Baily, Santa Marta

Health Services Sales Counselor of the Year: Jill Pennington, Fleet Landing

Senior Living Counselor of the Year: Barbara Dunn and Shelbi Smith, Rockwood at Whitworth

Sales and Marketing Director of the Year: April Morin, Fleet Landing

Blue Sky Sales Team of the Year: Chrissie Ammann, Kimberly Elhoffer, and RoseAnne Argueta, Aberdeen Ridge

Operational Sales Team of the Year: Jennifer Marx, Kellie Fiers, Kim Gaskell, Shari Young, and Therese Lane, RiverWoods Durham

Construction Sales Team of the Year: Abe Zimmerman, Alondra Salinas, Ingrid Fucella, Jeffrey Bassett, and Pamela Simons,Waterman Village

This year, we introduced two new awards. The C3 award was given to someone who represents these three Cs: creative, competent, and courageous. The Champion Award highlights those individuals in dining, housekeeping, nursing, lifestyles, reception, or leadership who exhibit excellent teamwork, unwavering support, and a positive contribution toward increasing sales.

C3 Award: Martha Bonilla, CC Young

Champion Award: Charletha Powell, CC Young

Champion Award: Tammy Steege, Friendship Village

As always, we couldn’t put on such a fun event without our sponsors! We are so grateful for your continued support to Greystone and Sales Adventure.

You can see just how much fun we had in the picture gallery below! If you or someone from your team would like to grow by attending Sales Adventure, get in touch with us to receive information about next year’s event!

Indiana Jones-themed decor welcomed guests upon arrival.

Between sessions, Matt McMahan and Chad Simpson talk Ryan Price through his CRM.

Lisa O'Brien and Emilie Reames pose for a quick photo before a session.

Attendees were able to purchase a variety of signed books by our keynote speaker, Shauna Niequist.

L to R: Tricia Mackin, Mindy Cheek, Shauna Niequist, and Mary Jane Fitts

Attendees enjoyed the fortunes of Madame Ophelia during Wednesday evening's expo!

Greystone Marketing Leaders: Mindy Cheek, Tricia Mackin, and Mary Jane Fitts

The Fleet Landing team had fun at LivNow's photo booth on Wednesday evening!

It's not a Sales Adventure without the Rhino! 

The Greystone Marketing Team | Back row: Michael Whitlow, Kristine Graeber, Mindy Cheek, Tracey Wenson, Danielle Yarde, Tricia Mackin, Matt McMahan, Leslie Dominguez, Chad Simpson, and Jeremy Rosinski. Front row: Jim Alford, Olivia Whaley, Teri Lock, Mary Jane Fitts, and Ryan Knisely

The Rhino stopped by the Attane booth for a quick photo with Susan Bogan!

Greystone Co-CEO John Spooner delivers a powerful message about getting out of your comfort zone and "tighening up" your efforts.

Park Rangers Jerry and Barb were back again with their fun activities and crazy antics!
On Thursday, Leslie Dominguez hosted a panel of residents from Presbyterian Village North that provided attendees a glimpse into what actual consumers think about their marketing efforts and tactics.

Artist Benjamin Vincent provided attendees with fun caricature drawings during Thursday's awards ceremony.

Brad Thompson and the Undulating Band provided the perfect party atmosphere during the dance. Waterman Village's own Abe Zimmerman (center) even showed off his skills for a few songs!
Greystone's Olivia Whaley and Emily Klaus Henderson celebrate the end of a fun week at the awards ceremony!

*Awards ceremony and dance photos: Christy Archibald Photography

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