Press Releases
10 Jun
Greystone Partners with LeadingAge on New Story Collector Portal
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DALLAS (June 9, 2021) – Greystone, a senior living consulting firm based in Irving, TX, has recently partnered with LeadingAge, the association of nonprofit providers of aging services, to elevate the work of its mission-driven members by providing a portal for their stories to be gathered, organized and published across multiple media platforms, both in the industry and beyond.

The tool, located on the LeadingAge website and powered by Greystone, provides LeadingAge members the opportunity to share their responses – written or oral – to a prescribed prompt, which will be updated monthly. The purpose is to highlight a diverse range of perspectives and experience from subject matter experts across a variety of aging services provider types, from senior communities to nursing homes, home health to hospice, and to provide meaningful education, strategies, peer learning and networking opportunities, as well as to create a collaborative forum for members to communicate.

“Greystone has always strived to highlight the extraordinary work that our clients do”, commented Mark Andrews, Co-CEO of Greystone. “This story collector portal is a unique way to expand the reach of those narratives for all LeadingAge provider members and organizations.”

Adds Katie Smith Sloan, president and CEO, LeadingAge: “The stories of LeadingAge members are an incredibly powerful tool – for advocacy, for media and member-to-member communications. We are thrilled to have Greystone as a partner on this project, powering a new way to connect and hear from members across the country.”

The tool launched on June 9, 2021, and can be found here.

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About Greystone

For nearly four decades, Greystone has been a trusted adviser in senior living, serving 500+ organizations in strategic and project planning, business enhancement and repositioning, financial advisory, development, marketing, and management. Their mission is to enhance the lives of seniors through a “continuum of living” and create clear paths for their clients to excel. For more information, visit

About LeadingAge

LeadingAge represents more than 5,000 nonprofit aging services providers and other mission-minded organizations that touch millions of lives every day. Alongside their members and 38 state partners, they use applied research, advocacy, education, and community-building to make America a better place to grow old. Their membership, which now includes the providers of the Visiting Nurse Associations of America, encompasses the continuum of services for people as they age, including those with disabilities. They bring together the most inventive minds in the field to lead and innovate solutions that support older adults wherever they call home. For more information, visit

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