Press Releases
27 Sep
 
2021
Greystone Launches New Website with Updated Branding
Emily Klaus
Director of Corporate Communications

Greystone Launches New Website with Updated Branding

The website includes new branding and multiple interactive features.

DALLAS (September 27, 2021) – Greystone, a senior living consulting firm based in Irving, TX, is thrilled to announce the launch of their new website. Still at greystonecommunities.com, the redesign aimed to clearly communicate Greystone’s expertise and value while giving the brand a more modern look and feel.  

Created with visitors in mind, the site includes new features that help visitors explore and learn all that Greystone has to offer in a more efficient manner:

  • A robust content library where visitors can find Greystone case studies, blogs, webinars, presentations, and more
  • An interactive project map where visitors can filter and download results to send examples to their boards, executive leadership, and teams
  • The Greystone flipbook, which allows visitors to flip through and download a digital version of our new “Discover Greystone” piece

“We had a couple of deep-dive sessions that drilled into who we are and what we do, which really informed the copywriting and art direction for the site,” commented Emily Klaus, Director of Corporate Communications at Greystone. “Our main goal was to tell the Greystone story in a more concise and visually appealing way.”

Adds Mark Andrews, Co- CEO of Greystone: “Greystone is always advising our clients that they must continue to adapt and change, and that’s what we are doing, too. This new site helps visitors better understand who we are and what we do.”

The website launched on Monday, September 27, 2021, and was created in partnership with CasualSushi, a creative agency with teams around the world.

Emily Klaus
Director of Corporate Communications
Emily Klaus has been with Greystone since February 2020. She is responsible for developing and executing strategic marketing plans and elevating the Greystone brand through collateral, events, digital platforms, and media outreach.

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