2025 brought meaningful momentum for senior living providers nationwide. Mission-driven organizations advanced major growth priorities, accelerated presales, and strengthened occupancy despite complex financial and operational challenges. These achievements reflect each community’s commitment to meeting the evolving needs and demands of older adults while positioning their campuses for long-term success.

Supporting Market Engagement

• Aberdeen Heights in Kirkwood, MO—a community that opened in 2011—advanced from 74% to 100% sold and occupied over a 2.5-year period, achieving the goal ahead of schedule.
• Canterbury Court in Atlanta, GA reached 90% occupancy across all levels of care after completing its $200 million campus expansion.
• Legacy Pointe at UCF in Oviedo, FL and The Landing in Alexandria, VA—two new campuses opened in the last three years—both achieved stable occupancy.
• The Outlook at Windhaven in Plano, TX surpassed 90% occupancy 15 months ahead of schedule, significantly outpacing expectations for a new CCRC launch.

Executing High-Impact Financings

• Fleet Landing at Nocatee in Ponte Vedra, FL closed on its $332.7M bond financing for the new campus after achieving 100% presales.
• Oak Hammock in Gainesville, FL closed on a $93.5M bond financing after reaching 70% presales in 59 days to support a 56-unit campus expansion and common area enhancements.
• Aberdeen Ridge in Colorado Springs, CO closed on $21M in additional bonds placed with Invesco to reimburse construction expenditures and strengthen liquidity.
• Fairview in Groton, CT closed on $7.5M in BANs to fund the pre-finance activities for its $250 million campus repositioning and expansion.
• Jefferson’s Ferry in South Setauket, NY closed on a $9M bank loan to fund construction of 12 additional independent living apartments.
• Bella Vida in San Antonio, TX achieved presales approximately two months ahead of schedule and closed on its $230.25M financing for construction of Forefront Living’s new campus in March 2025.
• Woodland Pond in New Paltz, NY advanced renovation-related financing to support ongoing campus reinvestment.

Supporting Leaders with Practical Guidance and Expertise

Greystone’s commitment to education and industry leadership remained central in 2025, with our three annual national conferences—The Greystone Event, the Ziegler Greystone Executive Symposium, and Sales Adventure—reaching their highest attendance as leaders sought practical, proven strategies for an increasingly complex market.

The Greystone Event offered executives critical insights and actionable strategies to support organizational growth. Participants gained clearer visibility into market risks, comparative perspectives from peer organizations, and tools to strengthen budgeting, forecasting, and long-range financial planning.

The Ziegler Greystone Executive Symposium provided forward-looking insights on growth, redevelopment, stakeholder expectations, and market positioning. Discussions emphasized capital access, operational strength, and consumer engagement to support strategic decision-making in a shifting financial landscape.

Sales Adventure highlighted evolving consumer behaviors and the occupancy drivers for sales teams that directly influence financial stability. Sessions helped organizations connect frontline activity to broader business outcomes—reinforcing the link between engagement strategy, sales performance, and revenue.

Together, these programs equipped leaders with actionable information, timely benchmarking, and practical frameworks to support confident decision-marking across finance, operations, and strategic planning.

Looking Ahead to 2026

This year’s achievements underscore the progress our partners are making as they navigate a shifting financial and operational landscape. We are grateful to the organizations that entrusted us to help advance their strategic goals throughout the year. As we move into 2026, Greystone remains focused on supporting providers with forward-looking strategy, disciplined financial planning, and reliable development execution—core elements that strengthen stability and position campuses for long-term success.