Greystone is excited to join the Ziegler Senior Living Finance+ Strategy Conference in San Antonio!

If you're attending, be sure to check out our sessions:

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Mind Gap: Recalibrating Entrance Fees for Tomorrow's Residents | John Spooner (Greystone) and Jay Hibbard (Covenant Living Communities)‍

Wednesday, September 17, 2025, at 10:30 a.m. CT

For most Life Plan Communities, annual entrance fees increase have lagged far behind both construction inflation and home value appreciation. This has persisted despite increased demand evidenced by record-high occupancy and growing wait lists. The temptation to maintain the status quo is winning despite the consequences of failing to prepare for tomorrow's consumer. Future residents will live longer, expect more diverse living options and demand new services, programs, and amenities all requiring significant capital investment. Many organizations are not preparing adequately, creating a widening financial gap that jeopardizes future success. This session will explore how communities can thoughtfully evaluate their fee structures and contract offerings to create a healthy financial foundation for the future. Participants will review current research, discuss phased approaches to implementing change, and consider how additional revenue can support reinvestment in facilities, lifestyle programs, and innovations that meet the expectations of todays and tomorrow’s residents.

Objectives

• Recognize the growing dislocation between independent living entrance fees and replacement cost.
• Identify why many communities have resisted making adjustments.
• Understand what's in it for communities to change and identify strategies to achieve results

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Successful Campus Repositioning | Stuart Jackson (Greystone) and Jim Maxwell (Rockwood Retirement Communities)

Thursday, September 18, 2025, at 8:15 a.m. CT

Repositioning challenges and successes have been examined through a variety of lenses at the Ziegler Senior Living Finance + Strategy Conferences over the years. This year’s focus will examine repositioning incorporating campus expansions, balancing capital multiple projects and how to and how to ensure an ongoing culture of reinvestment in one’s physical plant. Learn how to leverage staff and internal expertise and how to develop effective constituency communications to ensure a successful repositioning effort.

Objectives:

• To identify critical decision points for determining paths to repositioning success.
• To understand how to effectively prepare and plan for an upcoming campus repositioning.
•  To walk away with insight into what type of repositioning needs may be most fruitful for your organization to pursue.