Sales School 2026 is Greystone’s signature training program for sales and marketing professionals, designed to strengthen performance, refine strategy, and elevate execution. Built on more than 40 years of expertise in the senior living industry, Sales School equips attendees with the skills and tools needed to navigate today’s increasingly complex and competitive marketplace.

This three-day immersive experience moves beyond traditional process training to focus on real-world application, stronger discovery, and meaningful prospect engagement. Through interactive workshops, guided role play, and peer collaboration, attendees will strengthen communication skills, deepen customer understanding, and gain greater confidence in navigating the decisions prospects and families face every day.

The program features practical strategies for differentiation, objection handling, and follow-up, alongside emerging approaches to AI-enabled productivity and personalized outreach. Designed to drive skill adoption and long-term performance improvement, Sales School provides actionable insights participants can immediately apply within their communities.

Don’t miss the opportunity to learn, collaborate, and advance your approach to senior living sales and marketing.

Event Details

Dates: September 9–11, 2026
Location: Greystone Corporate Office | 220 E. Las Colinas Blvd., Suite 1000, Irving, TX 75039

To learn more, please review the conference brochure or please contact Julie Rufner at jrufner@greystonecommunities.com.