Built on our more than 40 years of expertise and leadership in the senior living industry, Sales Adventure is Greystone’s premier conference designed to inspire sales and marketing professionals to achieve more.

Over two days, attendees will experience expert-led presentations, interactive breakouts, and peer-to-peer roundtable discussions. Beyond educational sessions, participants will also enjoy evening socials and networking opportunities with strategic partners. The conference serves as an "all-access pass" to a think tank of industry leaders, offering valuable insights into current trends and strategies for addressing future challenges.

This year’s event will showcase a diverse lineup of experts sharing perspectives on the latest developments and forecasts shaping senior living. Attendees can look forward to engaging sessions focused on practical strategies for understanding the shifting market, adapting to evolving consumer preferences, and effectively communicating the values of their communities in today's competitive landscape.

At Sales Adventure 2026, we're taking flight and reaching new horizons with multiple networking opportunities. The conference attire is business casual; however, attendees are invited to join in the fun and dress to the theme!

Event Details:

Theme: Take Flight: Your Potential is Limitless

Dates: February 17–19, 2026

Location: Marriott Uptown Dallas | 3033 Fairmount Street, Dallas, TX 75201

Sales and Marketing Director Day | Tuesday, February 17, 2026

General Attendee Sessions | Wednesday, February 18 - Thursday, February 19, 2026

What to Expect:

• 20+ Presentations
• 25+ Expert Speakers
• 6 Networking Opportunities
• Approximately 200 Attendees
• Invite-only event

To learn more, please contact the event administrative assistant Alexandra Mora at amora@greystonecommunities.com.

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