Greystone pleased to partner with NIC and NIC MAP for a live webinar building on insights shared at the LeadingAge Annual Meeting 2025.

This webinar will provide an updated perspective on The Senior Living Growth Imperative, expanding on the data and strategic insights presented at LeadingAge. Senior living providers continue to face unprecedented demand for housing and services from a changing consumer base, and organizations must respond by identifying and capitalizing on new growth opportunities.

Not-for-Profit Senior Living: Planning & Executing Growth in 2026 | Brad Straub (Greystone), Lisa McCracken (NIC), and Arick Morton (NIC MAP)

Wednesday, February 11, 2026, at 1:00 P.M. ET

Senior living providers are experiencing unprecedented demand for housing and services from a changing consumer base. Providers can respond most effectively by identifying and capitalizing on new growth opportunities. During this session, experts from the National Investment Center for Seniors Housing & Care, NIC MAP, and Greystone will discuss relevant analytics and research findings related to market absorption, occupancy rates, and revenue growth in the senior living sector. Presenters will identify markets poised for expansion, help you assess financial performance and growth opportunities, and show you how to act on data trends and market dynamics to prepare your organization for sustainable growth. You will acquire the tools and insights to transform today's market complexities into tomorrow’s successes.

Learning Objectives:

• Uncover Market Trends: Gain insight into key factors and emerging dynamics shaping the future of senior housing.
• Leverage Data for Strategic Growth: Explore essential statistics on market growth, construction trends, and projected development needs to support data-informed decision-making.
• Turn Data into Actionable Opportunities: Access practical intelligence to help identify and pursue new growth opportunities in today’s rapidly evolving senior living landscape.