Growth Strategies for Not-For-Profit Providers | Stuart Jackson, Brad Straub, and Jim Petty (Acts)
Wednesday, May 17, 2023, 3:00 - 4:00 p.m.
The age wave is here, and todays’ consumer is looking for a customized, self-directed lifestyle – whether traveling, dining out, purchasing a home, or managing their healthcare. This mindset shift is transforming the physical campuses, pricing structures, and service operations of senior living communities – whether that’s in a campus-based setting or in home. Over the last five years, for-profit development has outpaced not-for-profit development by 800%, while not-for-profit growth has primarily occurred at the organizational level through affiliation between existing organizations. To maintain market share, it is critical that not-for-profit providers undertake new development, major expansions, and grow their home and community-based services to remain relevant in senior services. This session will highlight the latest trends for the next generation of senior living communities, share how certain providers are choosing new markets, and discuss how providers are repositioning and expanding existing assets to grow their market position and respond to the changing consumer mindset.
· Identify avenues for not-for-profit organizations to maintain and grow their market share
· Draw on the experiences and challenges faced by providers as they expand into new markets
· Identify a path to growth that will help them increase market share and secure their organization’s ability to continue serving a mission for decades to come