Greystone is excited to join the LeadingAge New York Continuing Care Retirement Communities (CCRCs) Summit!

If you're attending, be sure to check out our session:

Tomorrow’s Residents, Today’s Strategy: Attracting Future Prospects and Delivering on the Promise | John Spooner (Greystone)

Tuesday, July 14, 2026, at 11:15 A.M. ET - 1:00 P.M. ET

As consumer expectations evolve, CCRCs face both a challenge and an opportunity: how to appeal to future residents while ensuring the community experience reflects what they value most. In this session, Greystone’s John Spooner will explore the generational shift shaping the future of senior living and what it means for providers seeking to strengthen both marketing and operations. Attendees will gain practical strategies for attracting the next wave of residents, aligning offerings with what today’s consumers want, and delivering a resident experience centered on personalization, connection, convenience, and confidence in the continuum of care.