Greystone is excited to be in Illinois for the LeadingAge IL Annual Conference!

If you're attending, be sure to check out our session:

A Marketing Event Without a Strategy is Just a Party | Leslie Dominguez and Kristine Graeber

Wednesday, March 8, 2023, 9:45 - 10:45 a.m.

With so many high-tech, sophisticated marketing strategies available in senior living today, why do so many of us return to tried-and-true marketing events? Because they work! Prospective residents enjoy attending events as a first introduction to senior living, before committing to a personal appointment. Marketing events – if done right – can increase new lead generation, produce re-inquiries from existing leads, generate appointments, move prospects through the sales funnel more quickly, generate sales, and increase move-ins. Whether you’re new to senior living or have been in the field for years, you’ll enjoy hearing from experienced presenters who know the importance of strategy in marketing events.

Learning Objectives:

·   Learn how to engage prospects through events and encourage them to take the next step in the sales journey.

·   Learn how to best utilize your sales team before, during, and after the event.

·   Discuss a variety of creative event themes, topics, and concepts that aim to engage prospects and retain depositors.