A Marketing Event Without a Strategy is Just a Party | Leslie Dominguez and Kristine Graeber
Wednesday, March 8, 2023, 9:45 - 10:45 a.m.
With so many high-tech, sophisticated marketing strategies available in senior living today, why do so many of us return to tried-and-true marketing events? Because they work! Prospective residents enjoy attending events as a first introduction to senior living, before committing to a personal appointment. Marketing events – if done right – can increase new lead generation, produce re-inquiries from existing leads, generate appointments, move prospects through the sales funnel more quickly, generate sales, and increase move-ins. Whether you’re new to senior living or have been in the field for years, you’ll enjoy hearing from experienced presenters who know the importance of strategy in marketing events.
· Learn how to engage prospects through events and encourage them to take the next step in the sales journey.
· Learn how to best utilize your sales team before, during, and after the event.
· Discuss a variety of creative event themes, topics, and concepts that aim to engage prospects and retain depositors.