Greystone is excited to join LeadingAge California BOLD Annual Conference and Expo in Palm Desert!

If you're attending, be sure to check out our session:

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‍Innovative Strategies to Drive Growth | Brad Straub (Greystone) and Daren Bell (Ziegler)‍

With increasing unmet demand, today’s senior living providers must identify faster and more capital-efficient growth models. Single-site and multi-site providers are pursuing innovative strategies including acquiring and repurposing existing assets as well as looking at developing satellite communities, all in an effort to respond to local needs and expand mission.

Such a strategy allows an organization to add capacity, diversify offerings, and strengthen cashflow, often on a smaller footprint than a traditional new campus. This session will highlight key considerations regarding site identification, development, financing, marketing and operational integration of these satellite locations.

Objectives

• Identify methods to finance the acquisition or development of satellite campuses.
• Evaluate whether a satellite campus is a preferred alternative to growth.
• Define the operational implications of integrating a satellite location while maintaining existing culture and brand standards.