Greystone is excited to attend the LeadingAge Annual Meeting in Boston as an Gold Sponsor!

If you're attending, be sure to check out our session:

‍The Placement Agency Debate: Evaluating the Value of Senior Living Referral and Placement Agencies | Mindy Cheek (Greystone), Matt Wilson (Next Level), Anne Moses (Next Level), and Alyssa Adams (Buckner Retirement Services)

Sunday, November 2, 2025, at 4:30 p.m. ET

Placement agencies can help senior living communities attract new residents. They can also serve as a valuable resource to older adults seeking housing, services, and support. How can providers evaluate an agency to ensure it shares their values and goals? This session will help you answer that question. Presenters will examine the influence of placement agencies on the senior living sector, the benefits and drawbacks of using these agencies, and strategies for establishing mutually beneficial partnerships with them. A panel representing placement agencies and providers will discuss common challenges, related to agency fees, competition, market dynamics, transparency, and resident choice. Discover how to effectively collaborate with placement agencies to streamline the referral process and increase your occupancy rate.

Learning Objectives

• To help senior living operators understand placement agencies and leverage partnerships to improve occupancy.
• To partner together so that we can better serve seniors with integrity, transparency, and education.
• Develop a strategic approach to mutually beneficial relationships with referral agencies.

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The Senior Living Growth Imperative | Brad Straub (Greystone), Lisa McCracken, and Arick Morton (NIC)

Tuesday, November 4, 2025, at 8:30 a.m. ET

Senior living providers are experiencing unprecedented demand for housing and services from a changing consumer base. Providers can respond most effectively by identifying and capitalizing on new growth opportunities. During this session, experts from the National Investment Center for Seniors Housing & Care, NIC MAP, and Greystone will discuss relevant analytics and research findings related to market absorption, occupancy rates, and revenue growth in the senior living sector. Presenters will identify markets poised for expansion; help you assess financial performance and growth opportunities and show you how to act on data trends and market dynamics to prepare your organization for sustainable growth. You’ll acquire the tools and insights to transform today's market complexities into tomorrow’s successes.

Learning Objectives

• Uncover Market Trends: Gain insights into the key factors and emerging dynamics that will define the future of senior housing and position your organization for success.
• Leverage Data for Strategic Growth: Explore essential statistics on market growth, construction trends, and projected development needs to drive informed, data-backed decisions.
• Turn Data into Actionable Opportunities: Access practical intelligence that will help you identify and seize new growth opportunities in today's rapidly evolving senior housing landscape.

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‍Executing on Life Plan Community Growth | Stuart Jackson (Greystone), Josh Ashby (Fleet Landing), and Tim Buist (HutsonWood)

Tuesday, November 4, 2025, at 3:00 p.m. ET

How do progressive organizations adapt to meet growing market demand? This session will explore two approaches. You’ll learn how a Florida-based single-site life plan community implemented a strategic growth plan to establish a satellite campus, and how a Tennessee-based multi-site organization's growth strategy led it to expand an existing campus. While both growth initiatives were similar, each organization employed unique strategies to achieve its goals. Presenters will guide you in formulating key questions to ask yourself, your board, and other stakeholders when developing market-based, mission-aligned growth strategies. You'll also learn how market analysis, vision setting, and strategic repositioning contribute to successful growth. Don't miss this opportunity to identify your organization’s growth path.

Learning Objectives

• Identify the right kinds of questions to ask yourself, your board, and other stakeholders to create market-based, mission-aligned growth strategies.
• Analyze how market analysis, vision setting, and strategic repositioning contribute to successful growth and competitive positioning in the senior living sector.
• Identify a path to growth that will help them increase market share and secure their organization's ability to continue serving a mission for decades to come.