Late last month, Greystone welcomed 24 attendees representing 22 organizations to our annual Board Member/CEO session to kick off the Greystone Event. Many of you shared great ideas during the session. We wanted to share with you a recap of some key themes:

1. Today’s Resident Wants More, More, More

Whether it be more contract choices and more dining options, more technology integrations, today’s residents want more – and if our organizations do not provide it, they will find another who will. The challenge here is not just meeting expectations but exceeding them at a reasonable cost.

2. Innovative Initiatives for Resident Engagement

With the desire for “more,” how are providers implementing this into their programming? Some of the ideas discussed in our session included expanded dining options and hours, the implementation of more community-wide technology services, as well as additional personalization options.

3. Employee Engagement and Retention is Essential

Just as potential and current residents are seeking choice and flexibility, so are staff members. How are we navigating employee retention and keeping staff members engaged (and employed in our communities)? The answer to this question will differ for every provider depending on whether they have the human resources team and community culture already in place.

4. Space Constraints

Many providers are running into issues with their brick-and-mortar spaces. How can they expand services if they are landlocked? How can they reallocate or reposition existing skilled nursing beds or wings? How do existing communities reposition to include the outdoor amenities today’s residents require?

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During the session, participants discussed anticipated customer shifts, investment strategies, innovative initiatives, obstacles, and the advantages of being a not-for-profit organization in a small group setting. Here are the key questions asked and the themes of the answers provided.

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