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Working in concert with our client’s leadership team, Greystone coordinates the activities of the client’s project team including architect, engineers, contractor, banker, legal counsel, advertising agency and others, to create a program of services reflecting consumer demand within a competitive marketplace. Successful senior living communities stress a goal of starting up of a long-term operating business, as opposed to merely developing real estate. One size will not fit all, and a first phase should be planned to achieve economies of scale and speed to market to compete effectively and minimize capital risk.
Redevelopments and repositioning allow a more mature community to remain competitive and evolve its business model with changing consumer preferences and advancing marketplaces. Investing in redevelopment allows a client to maintain its tradition of serving a long-standing market segment while potentially serving new segments.
Greystone’s senior living business services also include:
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