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The Marketing Services group drives sales
and increases occupancy for communities
in all stages of development and operations. The marketing
team creates and manages flexible marketing programs that
respond to the demands of a wide variety of products and
markets. Clients receive our expertise in competitive analysis,
strategic branding, senior living sales training, advertising,
promotion and marketing communications designed to meet
critical financial and strategic sales goals.
Having marketed more than 30,000 senior housing residences in 40 states, one of the most important strengths Greystone offers is our knowledge of the customer. This insight comes from interfacing with mature adults across the country on a daily basis. Greystone Marketing’s experience positions us to understand both current needs and wants, as well as to identify future trends. With this understanding, Greystone can design innovative and creative solutions to satisfy our clients’ diverse marketing challenges.
Marketing professionals generally hold a degree in Business
Administration, Marketing or Finance. Sales, marketing,
management or consulting experience is a plus. Excellent
written and verbal communication skills are critical, along
with interpersonal skills and a sense of urgency. Other
important attributes include proficiency in presenting and
public speaking, and the ability to quickly learn and utilize
the REPS management software.
Responsibilities:
Marketing Services
- Creation, implementation
and tracking of Marketing plan, which is budget-specific
to each community
- Establishment of sales and occupancy goals
- Development and management of resident program and pricing
- Analysis and response to demographic and psychographic factors and influences on leads, sales and occupancy
- Resident qualification and retention
- Marketing audit, analysis and review
- Competitive analysis
- Advice and counsel for clients, business partners and stakeholders in both corporate and field environments
Communications Services
- Strategic positioning and
branding
- Advertising campaign development and administration including:
- Integrated communications plans
- Targeted direct mail campaigns
- Development of collateral sales materials
- Establishment of lead generation programs
- Public relations
Sales Management Services
- Establishment of on-site marketing office
- Recruitment, training, and management of sales staff
- Execution of compensation and incentive programs
- Installation of prospect tracking system
- Management of receipt of deposits from residents
- Monitoring and response to lead volume, tracking, velocity and closing ratios
- Oversight of apartment personalization and move-in coordination process
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